Brand Ambassador
Reading, RG1
Contract Type: Permanent
Salary: £27,840 + Company Car
Working Hours: 37.5 hours per week
Job Category: Retail Operations
14/02/2026 - 6 days remaining
Job Introduction
Objectives
- Maintain and develop a territory across multiple retailer environments and product types, with a primary focus on premium technology and media brands, while supporting wider tactical jobs within SIG.
- Deliver key KPIs set by clients, aligning with targets for planogram compliance, technology updates, and merchandising standards.
- Take ownership of individual performance and work toward development plans in agreement with the Area Manager.
- Conduct the agreed number of visits per day as planned, adapting as needed in line with business requirements.
- Field based role within a territory. Travel required to London, Watford or Central location periodically for client and internal meetings.
Main Responsibilities:
- Manage your workloads according to commitments agreed upon with your line manager.
- Build positive relationships with key store contacts to support brands and influence store performance between visits.
- Effectively communicate with people to clearly define visit objectives and review outcomes based on completed work.
- Ensure all products are displayed and merchandised according to agreed planograms.
- Use defined methods to replenish stores stock and maintain accurate inventory records.
- Ensure all Point of Purchase items are effectively displayed to maximise brand awareness and increase sales.
- Store and manage work-related stock and equipment at home, replenishing periodically.
- Work toward client-set KPIs to enhance personal and team performance goals.
- Attend team meetings and field accompaniments as required by the Area Manager.
- React to short term activities and deliver results positively and pro-actively.
Territory:
- Manage a pre-planned quarterly call file with set calls and flexible, changing borders dependent on client requirements.
- Additional visits will be added as required in accordance with working hours and reasonable travel distances.
- Work independently, managing your workload with Area Manager oversight.
- Be available for occasional overnight business travel as required.
Reporting:
- Provide real-time reporting across multiple CRM tools as specified by the client, along with regular electronic and hard copy reports as defined by the Area Manager.
- Additional reporting may be needed, with full training provided.
- Reporting and data capture accuracy is essential.
- Adhere to health and safety guidelines in all activities, promoting a safety-aware culture within the team.
Essential & Desirable Skills
Essential:
- Negotiation and influencing skills.
- Ability to self-motivate with a can-do attitude.
- Strong interpersonal, written, and verbal communication.
- Professional appearance and smart approach.
- Proficiency with technology & software, ideally Apple-based.
- Proficient email and internet use.
- Ability to learn new processes.
- Excellent time management.
- Driving licence.
Desirable:
- Previous merchandising experience would be beneficial.
- Experience with basic networking.
Key Performance Indicators – Team KPIs will be shared and reviewed monthly.
Role Key Competencies – Competencies based on the role level will be shared by the AM as part of the on-boarding process, to be reviewed and scored on a quarterly basis.
What We Offer
- Car Allowance, or Company Car.
- Fully Covered Expenses: All work-related travel, mileage, and work expenses are covered.
- Generous Time Off: 20 days of annual leave plus 8 bank holidays, with additional days based on length of service.
- The Latest Tech: MacBook & iPhone (plus optional iPad).
- Retirement Planning: Enroll in the NOW Pension scheme to secure your future.
- Supportive Work Environment: Utilise our Employee Assistance Program for personal and professional support.
- Financial Security: Enjoy peace of mind with life assurance coverage.
- Wellbeing Perks: Take advantage of a monthly wellbeing allowance through Heka, offering a variety of wellness products and services, including gym memberships.
- Eye test / glasses: you can claim back £65 towards an eye test and standard glasses.
- Continuous Personal Development: With access to our L&D portal “Smart Learn” to help you achieve your personal and professional goals.
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