Brand Ambassador

Reading, RG1
Contract Type: Permanent
Salary: £27,840 + Company Car
Working Hours: 37.5 hours per week
Job Category: Retail Operations
14/02/2026 - 6 days remaining

Job Introduction

Objectives

  • Maintain and develop a territory across multiple retailer environments and product types, with a primary focus on premium technology and media brands, while supporting wider tactical jobs within SIG.
  • Deliver key KPIs set by clients, aligning with targets for planogram compliance, technology updates, and merchandising standards.
  • Take ownership of individual performance and work toward development plans in agreement with the Area Manager.
  • Conduct the agreed number of visits per day as planned, adapting as needed in line with business requirements.
  • Field based role within a territory. Travel required to London, Watford or Central location periodically for client and internal meetings.

Main Responsibilities:

  • Manage your workloads according to commitments agreed upon with your line manager.
  • Build positive relationships with key store contacts to support brands and influence store performance between visits.
  • Effectively communicate with people to clearly define visit objectives and review outcomes based on completed work.
  • Ensure all products are displayed and merchandised according to agreed planograms.
  • Use defined methods to replenish stores stock and maintain accurate inventory records.
  • Ensure all Point of Purchase items are effectively displayed to maximise brand awareness and increase sales.
  • Store and manage work-related stock and equipment at home, replenishing periodically.
  • Work toward client-set KPIs to enhance personal and team performance goals.
  • Attend team meetings and field accompaniments as required by the Area Manager.
  • React to short term activities and deliver results positively and pro-actively.

Territory:

  • Manage a pre-planned quarterly call file with set calls and flexible, changing borders dependent on client requirements. 
  • Additional visits will be added as required in accordance with working hours and reasonable travel distances.
  • Work independently, managing your workload with Area Manager oversight.
  • Be available for occasional overnight business travel as required.

Reporting:

  • Provide real-time reporting across multiple CRM tools as specified by the client, along with regular electronic and hard copy reports as defined by the Area Manager.
  • Additional reporting may be needed, with full training provided.
  • Reporting and data capture accuracy is essential.
  • Adhere to health and safety guidelines in all activities, promoting a safety-aware culture within the team.

 

Essential & Desirable Skills

Essential:

  • Negotiation and influencing skills.
  • Ability to self-motivate with a can-do attitude.
  • Strong interpersonal, written, and verbal communication.
  • Professional appearance and smart approach.
  • Proficiency with technology & software, ideally Apple-based.
  • Proficient email and internet use.
  • Ability to learn new processes.
  • Excellent time management.
  • Driving licence.

Desirable:

  • Previous merchandising experience would be beneficial.
  • Experience with basic networking.

Key Performance Indicators – Team KPIs will be shared and reviewed monthly.

Role Key Competencies – Competencies based on the role level will be shared by the AM as part of the on-boarding process, to be reviewed and scored on a quarterly basis.

 

What We Offer

  • Car Allowance, or Company Car.
  • Fully Covered Expenses: All work-related travel, mileage, and work expenses are covered.
  • Generous Time Off: 20 days of annual leave plus 8 bank holidays, with additional days based on length of service.
  • The Latest Tech: MacBook & iPhone (plus optional iPad).
  • Retirement Planning: Enroll in the NOW Pension scheme to secure your future.
  • Supportive Work Environment: Utilise our Employee Assistance Program for personal and professional support.
  • Financial Security: Enjoy peace of mind with life assurance coverage.
  • Wellbeing Perks: Take advantage of a monthly wellbeing allowance through Heka, offering a variety of wellness products and services, including gym memberships.
  • Eye test / glasses: you can claim back £65 towards an eye test and standard glasses. 
  • Continuous Personal Development: With access to our L&D portal “Smart Learn” to help you achieve your personal and professional goals.

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Overview

Number of Positions
1

Contract Type
Permanent

Working Hours
37.5 hours per week

Salary
£27,840 + Company Car

Job Category
Retail Operations

Location
Reading

Reference
sigukcareers/TP/708/137